Calendar Ads
Own the moment a user plans their week.

Subscriptions · Events · Health · Reminders · Finance

Calendar ads appear as sponsored entries inside calendar and scheduling experiences. They reach users in a planning mindset — a moment that is unusually receptive to reminders, subscriptions and time-sensitive offers.

The format is still young, which means competition is lower and CPMs are forgiving. It performs best for subscription products, appointments, events, reminders and anything that benefits from being placed on a specific date.

We keep placements clearly labelled, respect platform policies and cap frequency tightly. Reporting includes impressions, clicks and the downstream event you choose to optimise for.

What you get

• Low-competition inventory with forgiving CPMs
• Planning-mindset placement for time-sensitive offers
• Clear sponsorship labelling and policy compliance
• Impression, click and conversion reporting

Specs & targeting

Placement	Calendar and productivity surfaces
Buying models	CPM, CPC
Creative	Title, short description, icon, landing URL
Targeting	GEO, device, category, dayparting
Compliance	Clearly labelled sponsored entries only

How we buy it

Every calendar ads campaign is structured the same way: a test phase with tight caps, a read after enough clicks to be meaningful, then budget moved to the sources and creatives that hit your cost per event. Sources that miss twice are blacklisted, not tolerated.

Your reporting includes clicks, spend, conversions from postbacks and sub-ID performance. If you need a custom macro or a third-party tracker, we test the endpoint before launch.