New: Telegram Ads and Calendar placements are now available across 40+ GEOs. Explore formats

Popunder
Full-page attention at the moment of intent.

A full-page ad that opens beneath the active window and takes over the screen when the user returns. Enormous reach at a low cost per click.

Popunder placement illustration

Sweepstakes · Lead generation · Betting · Utilities · Adult (separated inventory)

Popunder is the oldest high-volume format on the open web, and it still converts because it owns the entire viewport. The user clicks a link, finishes what they were reading, closes the tab, and your landing page is waiting.

That full-page real estate means bigger creatives, longer headlines and more room to tell a story than a banner will ever give you. It is particularly effective for lead generation, sweepstakes, utilities and betting offers where a single strong hook does the work.

We buy popunder on CPC and CPM across desktop and mobile web, with strict frequency caps so the same user is not chased around the internet. Mainstream and adult inventory are separated, and you choose which pools you run in.

What you get

  • Full-page creative canvas with high impression share
  • Strict per-user frequency caps
  • Mainstream and adult inventory sold separately
  • Blacklist by site, source or sub-ID

Specs & targeting

DevicesDesktop and mobile web
Buying modelsCPC, CPM
CreativeLanding page URL, optional banner assets
TargetingGEO, device, browser, OS, connection, source category
InventoryMainstream and adult pools kept separate

How we buy it

Every popunder campaign is structured the same way: a test phase with tight caps, a read after enough clicks to be meaningful, then budget moved to the sources and creatives that hit your cost per event. Sources that miss twice are blacklisted, not tolerated.

Your reporting includes clicks, spend, conversions from postbacks and sub-ID performance. If you need a custom macro or a third-party tracker, we test the endpoint before launch.