Insights
Notes from the buying desk.
What we learn running traffic every day: format selection, tracking hygiene, creative patterns and the unglamorous details that decide whether a campaign scales.
How to read a postback: a practical tracking checklist
Most “traffic quality” problems are tracking problems. Here is the checklist we run before any campaign goes…
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Pre-roll in 2026: creative patterns that survive the skip button
Viewers decide in under two seconds. These are the openings that keep them watching — and the ones that lose…
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Scaling a campaign without resetting the learning phase
Big budget jumps feel decisive and usually waste money. A slower, structured approach to scaling that keeps p…
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Tier-2 GEOs: why cheaper traffic is not always cheaper conversions
Low CPMs look like free money until you model payment methods, approval rates and local competition. A quick…
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Beyond the blog
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