Pre-roll Video
Skippable and non-skippable video on publisher inventory.
In-stream video placements before publisher content. Best for brands and performance advertisers who need motion, sound and a story.
Finance · Apps · E-commerce · Brand campaigns
Pre-roll is the closest thing the open web has to television. Your spot runs before the video a user deliberately clicked, which means attention is already high when the first frame lands.
We offer skippable and non-skippable placements across a curated publisher list, with transparent reporting down to the site and placement level. Creatives are reviewed for quality and policy, and we cap the same ad so viewers are not hit repeatedly.
Video is the right format when the offer needs demonstration: a trading platform, an app onboarding flow, a product that has to move. It is also the most expensive format per impression, so we plan it around measurable downstream events, not vanity views.
What you get
- Skippable and non-skippable placements
- Site- and placement-level transparency
- Frequency capping across the whole campaign
- Optional companion banner alongside the player
Specs & targeting
| Placement | In-stream pre-roll, desktop and mobile |
|---|---|
| Buying models | CPM, CPV |
| Creative | MP4 / WebM, 6–30 seconds, 16:9 and 9:16 |
| Targeting | GEO, device, publisher category, dayparting |
| Brand safety | Curated publisher list, manual review |
How we buy it
Every pre-roll video campaign is structured the same way: a test phase with tight caps, a read after enough clicks to be meaningful, then budget moved to the sources and creatives that hit your cost per event. Sources that miss twice are blacklisted, not tolerated.
Your reporting includes clicks, spend, conversions from postbacks and sub-ID performance. If you need a custom macro or a third-party tracker, we test the endpoint before launch.
Formats that pair well with Pre-roll Video.
Most advertisers run two formats after the first proves itself — one for volume, one for quality.
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